Six agent teams and 28 specialists in your pocket. Sharp on the numbers. In tune with people.
Compass
Ledger
Cortex
Herald
Lens
Canvas
Two halves. One mind.Logic on one side. Imagination and empathy on the other.
Logic. Rigor on demand.Prioritize with RICE, Kano and MoSCoW with every assumption shown. Turn messy notes into a PRD your engineers can test.
Creative. Hear people, see patterns.Record interviews and get themes, quotes and unmet needs, transcribed on your device. Snap a whiteboard and get clear, prioritized fixes.
Six teams. One answer.The specialists work in parallel and one clear answer comes back.
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Sound familiar?
Monday morning. Everything is a priority.
40 pages of interview notes
A roadmap fight on Monday
The board meets Friday
Two engineers out
Sales wants SSO
The launch is Thursday
You don't need more notes. You need the next step.
See it think
Drop in the mess. Walk out with the next step.
Interview notes, a roadmap fight, a launch that's tomorrow. Pick one and watch your second brain work.
Real screens from the app, with made-up example content.
Say it, snap it, or write it.
Talk it out, snap a whiteboard, or write a note. Photos, PDFs and recorded interviews go straight into your Library.
Six teams. One question.
Pick a team or ask the whole Brain. Specialists work on it in parallel.
One clear answer, with the reasons.
See who was consulted, the trade-off and the next steps.
Projects that keep score.
KPIs for each project, in one place. Add your own rules and criteria and answers are checked against them. It can miss one, so always confirm the numbers yourself.
From answer to action.
Decks and flowcharts from a sentence, word-for-word Slack and email drafts, and a decision sent to Linear, Jira or Notion after you confirm.
Your product team, on call
Six teams. One question.
28 specialists in six agent teams, including Founder Principles. They collaborate, so you don't have to chase anyone.
Compass
Strategy and roadmap
Priorities and plans, pressure-tested.
For product leaders deciding what to build and why.
Strategy Advisor
Prioritization Coach
Roadmap Planner
PRD Writer
Devil’s Advocate
Agile Coach
Founder Principles
Try asking “Help me prioritize these options”
7 specialists
Ledger
Business case
ROI, revenue, sizing and metrics.
For leaders who need the numbers behind a priority.
ROI & Business Case Analyst
Revenue & ARR Analyst
Opportunity Sizer
Metrics Analyst
Unit Economics Analyst
KPI & Progress Tracker
Try asking “Build the business case for this priority”
6 specialists
Herald
Communicate
Updates, risks and decks for stakeholders.
For leaders who keep executives and teams aligned.
Stakeholder Communicator
Risk & Dependency Manager
Deck Builder
Try asking “Prep a board update”
3 specialists
Lens
Discovery
Interviews, research and usability.
For leaders learning what customers need.
UX Researcher
Usability Test Planner
Experience Designer
Accessibility & Inclusion Advocate
Experiment Designer
Try asking “Synthesize these interviews”
5 specialists
Canvas
Visuals
Flows, journeys, roadmaps and charts.
For leaders who need to show it.
Flowchart & Process Mapper
User Journey Mapper
Roadmap & Timeline Designer
Chart & Data Visualizer
Deck Builder
Try asking “Map this process as a flowchart”
5 specialists
Cortex
AI product
Whether to build it, how to test it, what it costs.
For leaders shipping or judging AI features.
AI Product Strategist
AI Quality and Safety Reviewer
Cost & Effort Modeler
Experiment Designer
Try asking “Is this AI feature worth building?”
4 specialists
The Deck Builder works in Herald and Canvas, and the Experiment Designer in Lens and Cortex, so the team counts add up to more than 28.
Not another chatbot
It reads your documents first.
Hero EQ is retrieval-augmented (RAG): before the AI answers, it looks in your own project documents for what matters to your question.
1
Your documents stay on your phone
Add PDFs, Word, Excel, PowerPoint, notes, photos or scans to a project. They are read on your iPhone, and nothing is uploaded to be read.
2
Only the relevant passages go out
For each question the app finds the passages that match it and shows you which ones, and which AI will read them. Not this time? One tap leaves them out.
3
The answer shows its sources
The reply lists the documents it used, so you can check it against your own files instead of taking it on trust.
A plain chatbot answers from what it was trained on. A second brain answers from your documents.
It works in a project, for documents you switch on. Matching is by keywords, on your phone. It can miss a relevant passage, so the list shows what was chosen. Passages go to the AI you chose, or stay on the phone with Apple Intelligence.
Founder Principles
Borrow how founders decide.
A specialist in Compass that applies ideas from well-known founders' own published writing, talks and interviews, and always shows where an idea comes from.
Working Backwards
Day 1 check
Two-way doors
First-principles challenge
Four-box focus
Ship small, learn fast
Move fast, then add guardrails
Ask for negative feedback
An idea, not a voice
Answers are built on a named idea, such as Two-way doors, and written about it in the third person. The specialist never pretends to be a person.
A source for every idea
Each idea comes from something the founder published: a letter, a talk or an interview. The answer shows the source, its link and the date it was last checked.
Its limits, in plain view
Each idea shows its published counter-view, or says “No published critique found; treat as a rule of thumb.”
When nothing fits
If no idea fits your question, it says so and gives a general answer, labelled “General answer: not from a founder's published ideas.”
Every answer carries the same honest label: it is an AI applying published ideas, not a statement from the person. The ideas shown are a few examples. They are matched to your question on your phone; the question then goes to the AI you chose, like any other.
The details leaders notice
Built for the way you actually work.
Rules you set, a safety net when you slip, and exports that wait for your yes.
Rules and criteria
Write the rules that matter, like “at least 60% margin”. Every specialist checks its answer against them, and the final answer says which are met. It can miss one, so always confirm the numbers yourself.
Objections carry through
The final answer is instructed to keep any safety, legal, privacy or risk objection a specialist raises, and to say so when it conflicts with one of your rules.
Recycle bin
Deleted a chat, decision, library item or launch by mistake? It waits 30 days in the recycle bin, with Undo. Items in the bin are never sent to an AI.
Bookmarks
Bookmark chats, decisions, library items and launches, and filter your Library to bookmarked.
Drafts and exports
Word-for-word Slack and email drafts. Send a decision to Linear, Jira or Notion after you confirm.
One tap, all gone
Delete everything on your phone in one tap.
Built for confidential work
You choose where it goes.
Roadmaps, customer interviews and unreleased ideas deserve better than a shared chat window.
Your work lives on your phone, not on our servers.
Keep chats on this iPhone
Apple Intelligence answers on the phone. Chats are never sent to Claude. Photos and voice notes you capture still use the AI you choose.
Use your own Claude or ChatGPT key
Your message and attachments go straight from your phone to the provider you chose, under your own account. They are not stored on our servers.
The app locks with Face ID or your passcode when you leave it, and hides its contents in the app switcher.
Interview recordings are deleted after transcription unless you keep them.
When you choose Claude for an answer, your message and attachments are sent securely to Claude to produce it. With chats kept on this iPhone, they are not.
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